Custom Miniatures for Brands, Photography & Creative Campaigns

Bring your brand’s story to life — in unforgettable miniature detail.

1:12 scale miniature tiki bar scene created by Erika Pitera of The Petite Provisions Co.

Fully custom 1:12 scale tiki bar diorama created for photography and video.

Big Ideas. Tiny Scale. Endless Possibilities

At The Petite Provisions Co., I handcraft intricate 1:12 scale miniatures designed specifically for photography, video, and visual storytelling. Each piece is created entirely by hand to transform ordinary campaigns into something unexpected, tactile, and memorable.

Whether you need a miniature product replica, a custom diorama, or a fully styled scene for a shoot, I collaborate closely with creative teams to bring concepts to life — detail by detail, frame by frame.

Why Miniatures Work for Brands

Miniatures are more than small-scale art. They’re a powerful creative tool that sparks curiosity, nostalgia, and delight.

  • Scroll-stopping: Unusual visuals grab attention and invite a closer look.
  • Versatile: Ideal for photography, video, packaging, social media, and events.
  • Story-driven: Capture your brand’s personality in a single, memorable scene.
Miniature multimedia artist Erika Pitera poses with her one inch scale tiki bar creation.

Miniature artisan Erika Pitera with her 1:12 scale tiki bar diorama.

What I Create

Miniature Product Replicas
Custom-built pieces for hero shots, packaging, press features, and PR kits.
Diorama & Set Design
Fully styled environments created for macro photography or film.
Seasonal & Themed Scenes
Designed around launches, holidays, and special campaigns.
Props for Photography & Video
Built for stylists, content creators, agencies, and editorial teams.

Miniatures Made for Brands

One-of-a-kind miniature worlds built to stop the scroll and tell a story.

Häagen-Dazs

Häagen-Dazs

Custom Miniature Creation • Brand Visual Assets

Simek's

Simek's

Custom Miniature Creation • Brand Visual Assets

Taylor Farms

Taylor Farms

Miniature Food Replicas • Social Media Visual Assets

Bush's Best

Bush's Best

Miniature Food Replicas • Social Media Visual Assets

Momofuku

Momofuku

Miniature Food Styling • Editorial Brand Visuals

Brand Features & Mini Case Studies

Proof in the wild: real posts, real campaigns, real results.

Featured

Lucky Cat by Gordon Ramsay - Restaurant Opening Campaign

Year
2025
Creative Lead
Chelsea Andersson

Custom handmade miniature food elements created for a multi-video social media campaign celebrating the launch of Lucky Cat by Gordon Ramsay in London. Working alongside miniature artist and content creator Chelsea Makes, I crafted seven highly detailed 1:12 scale dishes inspired by Lucky Cat’s menu, designed specifically for macro photography and motion.

Chelsea designed the miniature environments and filmed the final video content, while my miniature food props served as hero elements within each scene. The resulting series of videos was released as a countdown campaign, highlighting the restaurant’s atmosphere, flavors, and visual identity through playful, scroll-stopping miniature storytelling.

Deliverables
Custom 1:12 scale miniature food replicas inspired by Lucky Cat menu items
View the campaign >>
Lucky Cat by Gordon Ramsay - Restaurant Opening Campaign campaign screenshot

Häagen-Dazs - Social Campaign (Part 1)

Year
2025
Creative Lead
Kristine Hanna, Paper Doll Mini Miniatures

Custom handmade miniature ice cream elements created for a summer social media campaign for Häagen-Dazs, in collaboration with miniature artist and content creator Kristine Hanna. Kristine designed the miniature sets and filmed the final video content, while I contributed highly detailed 1:12 scale ice cream props crafted specifically for macro photography and motion. The finished reels were used across social platforms to showcase Häagen-Dazs flavors in a playful, scroll-stopping format.


Deliverables
Custom 1:12 scale miniature ice cream cones and the Salted Brown Butter Cookie Dazzler.
View the campaign >>
Häagen-Dazs - Social Campaign (Part 1) campaign screenshot

Häagen-Dazs - Social Campaign (Part 2)

Year
2025
Creative Lead
Kristine Hanna, Paper Doll Miniatures

A follow-up social media collaboration for Häagen-Dazs created in partnership with miniature artist and content creator Kristine Hanna. For this campaign, I produced custom handmade 1:12 scale miniature ice cream elements that were integrated into miniature sets designed and filmed by Kristine for branded video content. The resulting reels expanded on the summer campaign with fresh compositions and flavor-focused visuals, created specifically for high-impact social storytelling.

Deliverables
Brand-aligned miniature assets designed for social media reels
View the campaign >>
Häagen-Dazs - Social Campaign (Part 2) campaign screenshot

Häagen-Dazs - Social Campaign (Part 3)

Year
2025
Creative Lead
Kristine Hanna, Paper Doll Miniatures

The third installment in an ongoing social media collaboration for Häagen-Dazs, created in partnership with miniature artist and content creator Kristine Hanna. For this phase of the campaign, I crafted handmade 1:12 scale miniature ice cream elements designed to complement newly styled miniature sets and video concepts developed and filmed by Kristine. This installment further expanded the campaign’s visual storytelling, showcasing additional flavors and compositions while maintaining a cohesive brand aesthetic across all releases.

Deliverables
Ongoing collaborative prop development supporting a multi-part campaign
View the campaign >>
Häagen-Dazs - Social Campaign (Part 3) campaign screenshot

Why Work with Petite Provisions Co.?

Specialized Expertise: 10+ years of experience in miniature design and diorama creation.

Made for the Lens: Every detail is designed to photograph beautifully at macro scale.

Collaborative Process: I work closely with your creative team to ensure brand alignment.

One-of-a-Kind: No mass production, so every piece is truly unique.

Let’s Create Something Small with Big Impact

If you’re ready to make your campaign stand out with a custom miniature, let’s talk.

Request a quote