Custom Miniatures for Brands, Photography & Creative Campaigns

Miniature Creative for Brands

Big ideas. Tiny scale. Endless possibilities.

I create custom miniature worlds, branded props, and carefully styled scenes designed to turn a campaign idea into something tactile, memorable, and made for the lens.

Every project is developed by hand in my Florida studio, with close attention to your visual identity, audience, and creative goals.

Discuss a Brand Project View Brand Work
Fully customized 1:12 scale tiki bar diorama created for photography and video
Fully custom 1:12 scale tiki bar diorama created for photography and video.
Made entirely by hand
Built for the lens
Designed around your story

Why Miniatures?

Made to stop the scroll - and hold attention.

Miniatures invite people to pause, look closer, and discover the details. They transform familiar products and ideas into unexpected visual experiences that feel imaginative, tactile, and distinctly human.

Scroll-stopping

The unexpected shift in scale creates immediate visual curiosity across social media, advertising, editorial, and video.

Versatile

A custom miniature can support campaign photography, short-form video, window displays, events, press mailers, and branded content.

Story-driven

Every prop and scene can be designed around the personality, history, visual language, and audience of your brand.

Erika, the miniature artist behind The Petite Provisions Co.

What I Create

Custom miniature work, built around your brief.

Each collaboration begins with your idea and is developed into a handcrafted miniature concept that supports your creative objectives.

Branded Miniatures

Custom pieces inspired by your products, packaging, visual identity, or campaign concept.

Product Replicas & Props

Small-scale recreations and supporting props designed for detailed, memorable imagery.

Dioramas & Styled Scenes

Complete miniature environments created to establish atmosphere, setting, and story.

Campaign & Editorial Commissions

Bespoke miniature work for advertising, social content, editorial features, events, and special releases.

Miniatures Made for Brands

One-of-a-kind miniature worlds built to stop the scroll and tell a story.

Häagen-Dazs

Häagen-Dazs

Custom Miniature Creation • Brand Visual Assets

Simek's

Simek's

Custom Miniature Creation • Brand Visual Assets

Taylor Farms

Taylor Farms

Miniature Food Replicas • Social Media Visual Assets

Bush's Best

Bush's Best

Miniature Food Replicas • Social Media Visual Assets

Momofuku

Momofuku

Miniature Food Styling • Editorial Brand Visuals

Brand Features & Mini Case Studies

Proof in the wild: real posts, real campaigns, real results.

Featured

Lucky Cat by Gordon Ramsay - Restaurant Opening Campaign

Year
2025
Creative Lead
Chelsea Andersson

Custom handmade miniature food elements created for a multi-video social media campaign celebrating the launch of Lucky Cat by Gordon Ramsay in London. Working alongside miniature artist and content creator Chelsea Makes, I crafted seven highly detailed 1:12 scale dishes inspired by Lucky Cat’s menu, designed specifically for macro photography and motion.

Chelsea designed the miniature environments and filmed the final video content, while my miniature food props served as hero elements within each scene. The resulting series of videos was released as a countdown campaign, highlighting the restaurant’s atmosphere, flavors, and visual identity through playful, scroll-stopping miniature storytelling.

Deliverables
Custom 1:12 scale miniature food replicas inspired by Lucky Cat menu items
View the campaign >>
Lucky Cat by Gordon Ramsay - Restaurant Opening Campaign campaign screenshot

Häagen-Dazs - Social Campaign (Part 1)

Year
2025
Creative Lead
Kristine Hanna, Paper Doll Mini Miniatures

Custom handmade miniature ice cream elements created for a summer social media campaign for Häagen-Dazs, in collaboration with miniature artist and content creator Kristine Hanna. Kristine designed the miniature sets and filmed the final video content, while I contributed highly detailed 1:12 scale ice cream props crafted specifically for macro photography and motion. The finished reels were used across social platforms to showcase Häagen-Dazs flavors in a playful, scroll-stopping format.


Deliverables
Custom 1:12 scale miniature ice cream cones and the Salted Brown Butter Cookie Dazzler.
View the campaign >>
Häagen-Dazs - Social Campaign (Part 1) campaign screenshot

Häagen-Dazs - Social Campaign (Part 2)

Year
2025
Creative Lead
Kristine Hanna, Paper Doll Miniatures

A follow-up social media collaboration for Häagen-Dazs created in partnership with miniature artist and content creator Kristine Hanna. For this campaign, I produced custom handmade 1:12 scale miniature ice cream elements that were integrated into miniature sets designed and filmed by Kristine for branded video content. The resulting reels expanded on the summer campaign with fresh compositions and flavor-focused visuals, created specifically for high-impact social storytelling.

Deliverables
Brand-aligned miniature assets designed for social media reels
View the campaign >>
Häagen-Dazs - Social Campaign (Part 2) campaign screenshot

Häagen-Dazs - Social Campaign (Part 3)

Year
2025
Creative Lead
Kristine Hanna, Paper Doll Miniatures

The third installment in an ongoing social media collaboration for Häagen-Dazs, created in partnership with miniature artist and content creator Kristine Hanna. For this phase of the campaign, I crafted handmade 1:12 scale miniature ice cream elements designed to complement newly styled miniature sets and video concepts developed and filmed by Kristine. This installment further expanded the campaign’s visual storytelling, showcasing additional flavors and compositions while maintaining a cohesive brand aesthetic across all releases.

Deliverables
Ongoing collaborative prop development supporting a multi-part campaign
View the campaign >>
Häagen-Dazs - Social Campaign (Part 3) campaign screenshot

Why work together

Thoughtful miniature work,
designed for real-world impact.

Specialized expertise

More than 10 years of experience in miniature design, handcrafted props, and immersive diorama creation.

Made for the lens

Every element is considered at macro scale and designed to photograph beautifully from the smallest detail outward.

A collaborative process

I work closely with your creative team to translate your brand, campaign, or story into a distinctive miniature concept.

Entirely one of a kind

Each project is individually designed and handcrafted—never mass-produced or pulled from a standard template.

Have a project in mind?

Let’s create something small with big impact.

Tell me about your campaign, product, event, or editorial concept, and I’ll help you explore what it could become in miniature.

Request a Quote